10 things CxOs should do to drive AI adoption
Artificial intelligence is now part of our everyday lives, it’s here, it’s powerful, and it’s accessible. Even better, AI “agents”, capable of autonomously performing complex tasks, are already…
A guide to increasing your sales via eRetail
You may already be familiar with the term eRetail or eTail. In short, it’s the ability for a manufacturer to sell products and services online via channels that…
How to grow using your CAC and CLTV ?
We’re just finishing the Black Friday Cyber Monday (BFCM) period and jumping into the Christmas rush. For some of you, you might be celebrating your sales growth and…
Is your operating model digital friendly ?
The Operating Model (OM) of a company encapsulates its core processes, organization structure, people, skills, technologies, partners, and governance principles. It’s the operational heartbeat of an organization. This…
Would you ask for marriage at your first date?
As a marketer you may be familiar with the saying “Marketing is like seduction” and I can’t agree more. Sadly, nowadays, I think most marketeers have forgotten about…
The Challenges of Digital Transformation in B2B
Your B2B clients and partners have evolved expectations. Daily, they enjoy sophisticated digital experiences in their personal lives and now seek the same quality in their professional interactions….
What ? Hubspot for eCommerce B2C ?
Do I really need to introduce you to Hubspot? Hubspot is THE premier platform for inbound marketing, sales, and CRM in the market. They describe it better than…
International digital project? Build a core model to accelerate roll out
Expanding your business internationally is a must-have for sustainable growth. In this global race, the ability to quickly roll out your digital platform(s) is a key strategic asset:…
What can we learn from LVMH’s exceptional product experience ?
This week, I’d like to share with you a use case from LVMH, the well-known luxury group which owns among the best brands across several verticals: Luxury standards…
13 live chat solutions to enhance your customer experience
It’s no secret real-time and conversational digital experiences massively influence customer satisfaction and ability to convert. Whether you’re running an eCommerce or lead oriented website, implementing a live…